How to Manage the Evolution of Your Business



"The art of life is a constant re-adjustment to our surroundings." -Kakuzo Okakaura

With my first business, we were wildly successful right out of the gate.  
It was so fun.
7 figures in 18 months.  

We travelled the country, we were the experts called in set up really complicated systems OR fix the big messes from those who tried the DIY version first.
We were called by what the world considers THE experts to help them.  (Say what?)  A
And even one time I consulted on such a private gig that red lights went off on the floor because I was there and they had to describe the situation in terms of fish in a bowl. 


It was crazy and it was fun. 
I left my house on Sunday evening or in time for the first flight on Monday morning and then didn't return until Thursday night. 

I was traveling, I was the expert and it was fun. 

Fast forward several years of travel and I missed being home.  

When we decided to move to California, I was ready. 
I was ready to give that all up.  
I was moving to California and I was going to learn how to play tennis. 

And maybe become besties with Maria. 



The very moment we moved, I became pregnant with my first and my tennis plans were put on hold.  
Hanging with Maria too. 

Here's the thing when I was ready to start a new business, I knew I didn't want to travel anymore.  I knew I needed to stay home.  
I know I needed to be a full-time working stay-at-home mom. 

That's what I built. 
So fun! 

Yet, things keep changing.
I keep changing!
The evolution comes. 
I built it, but now there's a move to build what I really really really want.  

I feel so many women are going after what they really really really want.  
And they are taking courageous steps to do so.  Courageous because it's very public today. 
Every step and mis-step is going to hurt.
But it will also make you grow. 

Does your business fit your needs?  Does it help you to use your gifts to serve others? What small changes might allow your business to better reflect and support who you are?

Baby steps are required.  Just as you did before. You can do it again. 

LEAD. Lovelies.  Lead.

--> Tim Cook, Apple's CEO sent an email about Hurricane Harvey.  It's an email to read and re-read.  Calm, cool and collected yet very much moving forward with generosity. 

Quick side note from Ashleigh.  Here are my most favorite tools ever.

  • For audio motivation - Relentless by Tim Grover. I listen to him as I was in the mornings.  My walk always becomes a power walk after listening. 
  • To focus during the day I love to focus@will.  They say music helps you focus and for me it surely does.  I blare the classical music.  I am not sure how many people my age choose that over techno but either way I love it.
  • Rosemarie Groner (from the Busy Budgeter) is a friend and I just LOVE how much she gives everything away.  She tells you and anyone she can her detailed way to making money!  Start with her Pinterest Strategy Guide that is worth every penny.  Not. going. to. lie.


--> Facebook is cracking down on Ads that leads to landing pages. 

--> 107 Mind-Blowing Sales Statistics.  (Thanks to Customer Happiness Expert Erin Kelly from Member Vault for sharing this gem!)



--> Thought this was worth repeating!! Be kind to yourself.  How to avoid being physiologically destroyed by your newsfeed.