The Perfect Course

Written By: Erin Kelly from Member Vault

I know you’ve heard the phrase my course “won’t collect dust on your virtual bookshelf” or I promise this course is different!!!…

There’s a reason these phrases are becoming increasingly common. And it’s this.

13% of courses purchased are never completed.

Many buyers never even log in after buying a course. I know I’m no different. I recently spent $250 on a course I was beyond excited to dive into. And then… Life happened.

I have it open in a tab, and have had it open for about 2 weeks now. Sure, I’ve got excuses like travel and family in town and work and baby getting sick and and and and…

But here’s the thing. If the owner of this course made a few tweaks, I’d be in there now, chugging away, consuming content and becoming even more likely to buy from him again. I’d be becoming an advocate, rather than thinking “I haven’t even finished X, why would I buy that?” when I see sales emails come in from him.

I don’t want you to become a course creator that spends tons of time creating a killer course that then gathers that proverbial dust. I want to help you create courses that get people excited to log in, that KEEP them excited and then sell them into the next offer that will continue their growth/learning.

And here are the 4 key elements to a PERFECT course.


1) Niched down topic

The course I purchased nailed this. It was exactly what I wanted, and provided exactly the features I was looking for. Big bloated courses only overwhelm people, and are a lot less likely to sell well, especially as people become more jaded about their ability to complete a course.

This is great news for you, since it takes A LOT less time to create a niched down course….and even better, when you have a really crystal clear idea of the goal you’re leading people to it makes it even easier to create content without a bajillion outtakes.

Question to ask yourself:

  • Is it easy to say the result people will have if they complete your course? I.e. make their first $1K, bring in their first 500 subscribers, create a course that sells without launching, lose 20 lbs without dieting, set up a retirement fund in less than a week, etc


2) Short, easily accessible lessons

People have short attention spans, are easily frustrated and are already on the fence about logging in to your course area to do work (even if they reallllly want the results you promised them).

So make your course crazy simple to access, make the lessons short and with very clear mini-results for each, and provide as much accessibility features as possible (printable/fill-outable PDFs, captions on videos, transcripts for longer videos, audio for people that want to listen on their way to work, etc).

Question to ask yourself:

  • How can I make it even easier for someone to log in and complete a lesson?


3) Accountability & rewards

People like rewards. They like knowing there is accountability...someone notices when they show up, or don’t show up. I know I do, and you probably do too.

Cooking in rewards, like celebration emails when someone completes 50% of your course, or a discount code for a related course or service when they complete a lesson, or simply a “hey, I’ve missed you...remember why you signed up for this?” email….they all make a difference to your student. And when they feel special, they will continue to sign in and they will complete your course - and be ready to buy your next offer, happily.

Question to ask yourself:

How can I make someone feel even more supported? More special? Hold them more accountable?


Quick side note from Ashleigh.  Here are my most favorite tools ever.

  • For audio motivation - Relentless by Tim Grover. I listen to him as I was in the mornings.  My walk always becomes a power walk after listening. 
  • To focus during the day I love to focus@will.  They say music helps you focus and for me it surely does.  I blare the classical music.  I am not sure how many people my age choose that over techno but either way I love it.
  • Rosemarie Groner (from the Busy Budgeter) is a friend and I just LOVE how much she gives everything away.  She tells you and anyone she can her detailed way to making money!  Start with her Pinterest Strategy Guide that is worth every penny.  Not. going. to. lie.

Related posts you may like.


4) Achievable wins

Even more than rewards and accountability, success is what makes us all tick. When we do someone right, and get a result, we get an instant zing of “I want more of this!!!” So designing your course for lots of micro wins is a great way to keep someone focused on completing and reaching the overall win.


  • You know changing your diet to be more plant focused will result in weight loss without feeling hungry...but if you made someone switch drastically to a new vegetable based eating style, they’d rebel. So you start adding in small suggestions for one meal, and getting your student to record how they are feeling, etc...before moving on to the next.

  • You know your student wants a funnel that will earn them $15K a month, but other than a successful opt in and paid product, they don’t have any of the components. You guide them through small goals that then piece together to a complete funnel at the end of your course.

Question to ask yourself:

  • How can I create small wins throughout my course so that my student is getting positive feedback throughout for their efforts?

Take a moment to sit quietly and get curious about your course offering. How can you niche it down even further? How can you make it more accessible? What types of rewards and accountability would you want to include? What small wins will your student achieve as they work through your course?

These elements will help you create a course that not only creates happy students, but also excited fans of your business that can’t wait to purchase your next offer.

Get curious, and create that perfect course!

PS: You May Also Enjoy These...

Ashleigh Blatt

Woman, Wife, Mama of 2, Business Owner & Podcaster.  At GWC Management we improve corporate conversations and maximize productivity.  It's that simple and that difficult.  New Mompreneur on Fire Podcaster & Blogger discussing that tough job of balancing babies and businesses with grace - err - most of the time!