Sunday's Power Woman featuring Sarah Masci



"The purpose of art is washing the dust of daily life off our souls." Pablo Picasso

Sundays for me are resting, rejuvenating, getting organized and daydreaming. 

What is it I want?  
What is it I will do?

I think you already know this about me, but I have a love affair with women.  Every Sunday for the remainder of the year I am to featuring power women.  Some women will be in my life and inside my circle.  Some outside.  Either way a power woman worth taking note of. Today, please meet Sarah Masci, the beautiful Sarah Masci. 


Your Name & Company

Sarah Masci, Owner of Bracken House Branding Co, a branding and web design for the creative entrepreneur who wants to position herself as an expert in her industry.


How do you show up as a Leader?

I show up as a leader to other mom-owned businesses who are just starting out and feel extremely overwhelmed by all of the things that they still need to figure out how to do in their business.  I’ve been running businesses for the past 12 years, and I’ve learned A LOT along the way!  To women who are just starting out, I’m seen as someone who has her shit together - when the truth is, we never have it completely together!  But I love being of value to those who are a few steps behind me in this wild world of entrepreneurship.

What's one way you manage your life that you feel you have mastered?

I feel like I’ve just about mastered my calendar!  I use Google Calendar, and I’ve set up an extremely efficient system for tracking daily to-do’s, client projects and personal/family events.  Next up is mastering my money!

How do you give to your community?

I dedicate one project per quarter (pro bono) to one organization within my community that I believe it, that helps serve my community.  Whether they need branding, a website or just extra exposure, I do what I can to help them get what they need.  Last quarter, I designed and launched a website for a local dental non-profit, - whose sole purpose is to raise money for dental health care for the community.  I’ve also worked with the United Way and will be working with GoJenGo this year, a non-profit that raises money for women and their families who are battling breast cancer, who are going through a financial crisis as well.

What's the number one tip you would give another woman entrepreneur?

#1 Tip - be consistent!  Engage with your community and your followers, give advice, offer to help without asking for anything in return, share your knowledge.  Don’t just show up for the hard sale - be a valuable presence in their lives and they will learn to know, like and trust you, and ultimately BUY from you, or refer you to people who will buy from you.

What tech tool could you not live without?

I could not live without Google Calendar.  It’s my new secret weapon and my entire life revolves around what is inside of it.

What is your favorite business book?

The Miracle Morning by Hal Elrod.  Not really a business book, but all of the tools that I learned in that book have led me to become an early riser, which has quadrupled my productivity!  Maybe exaggerating, but really, that book changed my life.

What does self-care look like for you?

Taking time to recharge my batteries outside, and ideally somewhere picturesque.  I’ve always been a mountain girl, and that is truly where I am most happy.  So an impromptu weekend trip to the mountains is my best form of medicine!  If I can’t get to the mountains, my backyard is pretty sweet, so just some quiet time in my hammock or on my back porch also works wonders!

What's your favorite quote?

“The mountains are calling, and I must go… ” — John Mui

Thanks Sarah for being such a leader in our community!

Quick side note from Ashleigh.  Here are my most favorite tools ever.

  • For audio motivation - Relentless by Tim Grover. I listen to him as I was in the mornings.  My walk always becomes a power walk after listening. 
  • To focus during the day I love to focus@will.  They say music helps you focus and for me it surely does.  I blare the classical music.  I am not sure how many people my age choose that over techno but either way I love it.
  • Rosemarie Groner (from the Busy Budgeter) is a friend and I just LOVE how much she gives everything away.  She tells you and anyone she can her detailed way to making money!  Start with her Pinterest Strategy Guide that is worth every penny.  Not. going. to. lie.