How to grow business #2 from the success of business #1

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Jillian Tohber Leslie founded Catch My Party in 2009 with her husband, David, and together, they have grown it into the largest party ideas site on the web, with over 6 million page views per month. 

In 2015, Jillian and David built a popup to grow Catch My Party's social media followers. The popup worked so well, in 2016, they launched it as a separate company called MiloTree (named after their favorite tree in Hawaii), to help other entrepreneurs grow their email lists and social media followers (Instagram, Facebook, YouTube, and Pinterest).

Jillian received her BA and MBA from Stanford University. Before becoming an entrepreneur, Jillian was a writer in Hollywood for ten years, writing movies and TV.

Jillian currently lives in Palo Alto, CA with her husband and ten year old daughter, Lainey. In her free time, Jillian likes to take photographs, travel, cook, and do yoga.

"I think the journey of being an entrepreneur is about not buying into your own hype and not buying into your own nightmare."

On Topic for Today

  • How the evolution of one business created a second business
  • Pinterest wants you to be active on the platform. 
  • The value of beautiful pins
  • Using analytics to drive the business
  • How her businesses are like having children
  • Use of traditional business tactics to grow new business
  • Podcasting
  • Meeting people IRL
  • Love Letters for the entrepreneur
  • The balance that happens when working with her husband
  • Self-care


MiloTree (website)


Catch My Party (website)

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Special thanks for listening in!! Until next time!

PS: We think you are going to love these too! 

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Ashleigh Blatt

Woman, Wife, Mama of 2, Business Owner & Podcaster.  At GWC Management we improve corporate conversations and maximize productivity.  It's that simple and that difficult.  New Mompreneur on Fire Podcaster & Blogger discussing that tough job of balancing babies and businesses with grace - err - most of the time!