Personal Notes from Being Near the World's Most Epic Leaders!

The Power Squad Project

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This past week I went to Inc.'s ICONIC conference with speakers like Tony Robbins, Tony Hawk, the founders of Zumba, Dollar Shave Club, LIKEtoKNOWit and California Baby.  200 people in a room with entrepreneurs who had built companies worth 10s of millions, hundreds of millions and billions.  

This podcast is a review of my notes.  Like a college student I took notes and reminders on the stories, wisdom and wit from each of them.  

This podcast is all about the awesomeness of from Zumba, Dollar Shave Club and California Baby. 


On Topic for Today

  • Zumba Founders story from Alberto, Alberto, Alberto
  • "Help instructors change lives."
  • Business model is a cross between a franchise and a cult but deemed an instructor network
  • They are turning dancers into entrepreneurs.
  • Strong by Zumba innovation within the HIIT market
  • Always worry about delivering value
  • We OBSESS about giving more and more value


  • Michael Dubin story of starting the Dollar Shave Club
  • The (shaving) experience was broken
  • Mistakes --> look at what your company needs at THAT moment to be successful
  • Develop a muscle for making tough decisions
  • Pitched planties recyclable underwear made from avocados
  • Loved the Starbucks story
  • How there are Temples of Coffee everywhere from one man's passion
  • If you hesitate, don't do it


  • Jessica Iclisoy story of starting California Baby
  • "Sometimes we get pressured from a competitors timetable.  Don't be spooked."
  • Product is king
  • Make sure your product matches your customer.
  • Figure out the magic and put it back into your product. 







Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Special thanks for listening in!! Until next time!

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Ashleigh Blatt

Woman, Wife, Mama of 2, Business Owner & Podcaster.  At GWC Management we improve corporate conversations and maximize productivity.  It's that simple and that difficult.  New Mompreneur on Fire Podcaster & Blogger discussing that tough job of balancing babies and businesses with grace - err - most of the time!